WEB DEVELOPMENT / CASE STUDY
Building a High-Performance Marketing Site for a SaaS Unicorn
Redesigning and rebuilding a corporate website with React and Next.js, resulting in a 200% increase in lead generation.
Highlights
Rebuilt the entire frontend architecture using React, Next.js, and Framer Motion.
Achieved a perfect 100/100 Lighthouse score for performance and accessibility.
Integrated a headless CMS allowing the marketing team to deploy pages in minutes.
Overview
A rapidly growing SaaS unicorn needed a website that reflected their market-leading position. Their old WordPress site was sluggish, hard to maintain, and failing to convert high-value enterprise leads.
Challenge
The marketing team was handcuffed by rigid templates, and developers spent more time managing plugins than building features. The slow page load speeds were also negatively impacting their SEO rankings.
Solution
BASK completely redesigned the user experience, focusing on micro-interactions and a premium aesthetic. We engineered a blazing-fast static site using Next.js, seamlessly connected to a Sanity headless CMS to empower the marketing team.
Benefits
The new platform delivered a 200% increase in qualified enterprise leads within the first quarter. Marketing can now launch A/B tested landing pages independently, and organic search traffic has grown by 45% due to improved core web vitals.
Let's build
Let's build something exceptional.
Tell us what you want to create, and we'll help turn it into a polished digital experience.